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Summer in Europe: Unusual Traditions During the Hottest Season

Tourial on August 6, 2026
Itineraries
San Lorenzo
4 Min Read

Summer in Europe is much more than just a season. It represents the time of year when the days grow longer, the sun is at its peak, and people rediscover the joy of spending time outdoors. Across Europe, the arrival of summer is celebrated—in some places—with festivals. Some countries celebrate the season with rituals and festivities. All of these have their roots in ancient traditions, often linked to the summer solstice, the longest day of the year. Each country preserves customs rich in symbolism, fascinating details, and stories passed down from generation to generation. Want to learn more through this itinerary created by Tourial? Explore these countries with us—you might find the perfect spots for a last-minute trip.

Midsummer

Midsummer in Sweden

Among the most spectacular summer celebrations in Europe are those in Sweden. Here, Midsummer is one of the most important holidays of the year—even more cherished than Christmas by many families. During this celebration, a large pole decorated with flowers and leaves is erected, around which adults and children dance while wearing wreaths of fresh flowers. A little-known fact is that, according to a folk tradition, unmarried girls must pick seven different kinds of flowers and place them under their pillows on Midsommar night. This is supposed to ensure that the face of their future soulmate appears in their dreams.

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Midsummer in Finland

Finland also celebrates the summer solstice with the famous Juhannus, a festival in which fire takes center stage. Huge bonfires are lit on the shores of lakes, which, according to ancient beliefs, ward off evil spirits and bring good luck to the harvest. Many Finns spend this day in traditional saunas surrounded by nature, followed by a dip in the cold waters of the lakes. Here’s an interesting fact: even though the midnight sun illuminates much of the country, a huge number of weddings take place every year during the Juhannus weekend, which is considered particularly auspicious.

Summer in Europe

Jāņi in Latvia

In Latvia, the most important holiday is called Jāņi and is celebrated nationwide. Families decorate their homes with oak branches and wildflowers, prepare cumin-flavored cheeses, and spend the night singing ancient folk songs. A legend tells of the mythical “fern flower”: whoever manages to find it on St. John’s Night will be granted good luck, happiness, and wealth. Even though they know that ferns do not produce flowers, many people still enjoy searching for it as a symbolic game.

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San Lorenzo in Italy

This summer in Europe, the Night of San Lorenzo, celebrated on August 10, is one of the most beloved summer celebrations in Italy. Although it has religious origins, it is deeply connected to summer because it coincides with the period of shooting stars, caused by the Perseid meteor shower. In many towns and cities, outdoor events, concerts, stargazing sessions, and dinners under the stars are organized. According to popular tradition, making a wish when you see a shooting star brings good luck. This night symbolically represents the height of summer.

San Lorenzo

Funchal Flower Festival in Portugal

In August, the island of Madeira hosts the Funchal Flower Festival. This event celebrates the beauty of nature and the hottest season of the year. The streets are filled with floral displays, musical performances, craft markets, and parades featuring colorful costumes. The event showcases the island’s rich flora and attracts thousands of visitors. Fun fact: some floral carpets are made entirely by hand using thousands of fresh petals, creating true ephemeral works of art.

Tourial on August 6, 2026 Itineraries
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